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SUPERBEAN

Logotype / Mascot / Visual Identity

Introduction
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Brand Overview

SuperBean is a soy-based food and drink restaurant. They serve all kinds of tasty soy products ranging from Hot Coffee Soy drink to soy-based waffles and pancakes.

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First SuperBean shop in Hanoi

Logotype Redesign
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Original and new logotype stamp

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Logotype with "Your Daily Happiness" tagline

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Logotype with cloud container and hero's monogram

Superbean was growing fast in Ha Noi in 2014, they were becoming a fast food chain and needed to revamp the entire look of their brand and stores. They had an untidy but funny character with an undefined logotype and visual identity on their visual system.

Mascot
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Super Bean’s philosophy is something more than simply serving soy based-food and drinks, it’s about bringing memorable experiences to their clients, where optimism and happiness are all around the store.

In the beginning, the company created a superhero mascot based on the shape of the main food and beverage ingredient of their products, the soybean. This super soybean character will be the one who brings that happiness and optimism to the store customers.

Visual Identity

Assets

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Color Scheme

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Typography: (1) Display fonts, Haneda and Marvin. (2) Body texts: Etelka and Koni Black

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Graphics

Implementation

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