SUPERBEAN
Logotype / Mascot / Visual Identity
Introduction
Brand Overview
SuperBean is a soy-based food and drink restaurant. They serve all kinds of tasty soy products ranging from Hot Coffee Soy drink to soy-based waffles and pancakes.
First SuperBean shop in Hanoi
Logotype Redesign
Original and new logotype stamp
Logotype with "Your Daily Happiness" tagline
Logotype with cloud container and hero's monogram
Superbean was growing fast in Ha Noi in 2014, they were becoming a fast food chain and needed to revamp the entire look of their brand and stores. They had an untidy but funny character with an undefined logotype and visual identity on their visual system.
Mascot
Super Bean’s philosophy is something more than simply serving soy based-food and drinks, it’s about bringing memorable experiences to their clients, where optimism and happiness are all around the store.
In the beginning, the company created a superhero mascot based on the shape of the main food and beverage ingredient of their products, the soybean. This super soybean character will be the one who brings that happiness and optimism to the store customers.
Visual Identity
Assets
Color Scheme
Typography: (1) Display fonts, Haneda and Marvin. (2) Body texts: Etelka and Koni Black
Graphics
Implementation
