PURA FRUTTA

Logotype / Packaging / Web / Collateral

Introduction
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BRAND OVERVIEW

Pura Frutta is the first and only 100% natural and gluten-free apple juice produced with pressed green and red apples from Patagonia. It is the first product in its kind in Argentina. It has no additional sugar and water, nor conservatives or any additional chemical. Tasty, healthy and pure. 0% blabbering, 100% apple juice.

Logotype
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THE CONCEPT

The design was built on the idea of keeping the future of the brand open to other fruits and blends, working on a “generic” concept. The bubbled hand lettering style is based and inspired by liquid organic shapes, something common and obvious in every drink.

Packaging
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PuraFrutta has 4 different packs and different art directions: “Cajita”, a 6.76 oz Tetra Pack launched exclusively for kids, is a high quality physical pack designed with plain colors to differentiate this 100% natural product with the apple juices from concentrate from the local market, which often show apples on their packaging. The glass bottle (16,9 oz) had tons of limitations during the printing process, so we decided to follow a really simple style in two tints (white and red or green.) The “Super Box” (100 oz) is the flagship product of PuraFrutta. Its design is a photo manipulation that recreates the look of a wooden apple box, with burned logos and texts, volume effects, and a perfect continuity of the apples all around the box. “Mega Box”, the big bag-in-box pack, with 170 oz of pure apple juice, had the limitation of tint usage in the printing process, so we used only 2 tints and created unique hand lettering artwork.

Close ups

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Website
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PuraFrutta.com is a dedicated marketplace with an exclusive online store for consumers and wholesalers, a list of places where you can find the product, and information about promos, products and overall company information.

Collateral
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