Mobu (Mobile Business) is the leading mobile and accessories retail store chains in Buenos Aires. They have more than 20 stores around the city, and some more around the country.

Their visual identity was born from the idea of flexibility, design, constant change and mobility. Based on that, I created a rich logotype system that allows a kind of permanent mutation on its visual system but keeping a constant color scheme to keep the brand recognizable at anytime.

Mobu is colorful and vivid, it is in permanent change, with infinite skins, and infinite looks.