IDEA.ME

Logotype / Visual Identity / Art Direction

Introduction
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Brand Overview

Idea.me is a Latin American crowdfunding platform that connects creators, who have great ideas that need funding, with backers that want to collaborate in exchange for a reward and be part of the creation process, in a trustworthy website.

Logotype

Concept

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It’s that instant, the moment when someone is sharing an idea with others and it exceeds words, to then, become a real project. Unfolding ideas.

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Logotype layouts

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Construction guides and safe area

The typeface ligatures represent network and collective collaboration.

Color scheme

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Inspired by the Wiphala, the colorful flag of the native people of the Andes.

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All the patterns are built by these geometrical elements with the purpose of connecting people.

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Stationery

Art Direction

Illustration for Video

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Illustration by Diego Roa

Credits:
General Creative Director: Matías Dumont
Creative Director: Nicolás Ferrario
Art Director and Logotype Designer: Chris Bernay
Project Manager: Matias Filippone
Agency: Antiestático