IDEA.ME
Logotype / Visual Identity / Art Direction
Introduction
Brand Overview
Idea.me is a Latin American crowdfunding platform that connects creators, who have great ideas that need funding, with backers that want to collaborate in exchange for a reward and be part of the creation process, in a trustworthy website.
Logotype
Concept
It’s that instant, the moment when someone is sharing an idea with others and it exceeds words, to then, become a real project. Unfolding ideas.
Logotype layouts
Construction guides and safe area
The typeface ligatures represent network and collective collaboration.
Color scheme
Inspired by the Wiphala, the colorful flag of the native people of the Andes.
All the patterns are built by these geometrical elements with the purpose of connecting people.
Stationery
Art Direction
Illustration for Video
Illustration by Diego Roa
Idea.me Intro from Chris Bernay on Vimeo.
Credits:
General Creative Director: Matías Dumont
Creative Director: Nicolás Ferrario
Art Director and Logotype Designer: Chris Bernay
Project Manager: Matias Filippone
Agency: Antiestático